Jeremy Beyt, co-founder of ThreeSixtyEight, strongly believes these sorts of smaller, experience-focused sites are the future of web design. He explains: “A front-end-driven web experience that’s really overblown from a design standpoint is a whole new way of using the web that hasn’t existed before; it’s an app-like experience. That, to me, is the opportunity right now.” The world has gotten used to apps, where interaction, animation, and dynamic experiences are the norm. The logical next step is bringing that energy to websites and creating more unique experiences there.
Some imagine we’re headed back to times where sites were self-contained, esoteric, and curious. But new tools for site building, such as no-code, make dynamic, interaction-focused designs significantly easier to build. ThreeSixtyEight even added a full interaction-design-focused step to its development process.